Having over 29+ years exposure in Sales, Marketing, Retailing, Plant administration, Milk Procurement, Purchase, etc. Worked for GCMMF Ltd (AMUL), Heritage Foods, Creamline Dairy (Jersey) at senior management positions. Introduced differential pricing in Heritage (Selling price is Re.1/- more than the competitors in Heritage in 2006 in Bangalore market. First time in dairy industry in south india). Established separate distribution network for curd and other milk products in Heritage and CDPL and this was not the distribution system earlier in other dairies. Converted Milkoma Brand to Jersey Brand in Eluru market in 2010 successfully without losing any volume (in fact gained 1000 LPD more in Eluru market ) under threatening market conditions. BA (Maths, Eco and Stat). Obtained 4th rank in SVU, Tirupati in 1986. MBA (Mktg) from Dept of Com and Mgt Studies, Andhra University, Vizag.